Born Beneath the Moon: The Story Behind Lunaré

Lunaré was never created from a business plan. It was born during a deeply personal season of spiritual transformation.

As I began to trust my intuition and reconnect with myself, a collection appeared almost out of nowhere — as though it had always existed, simply waiting for the right moment to come to life.

The moon became a symbol of that journey. Of intuition. Feminine wisdom. Rhythm. Transformation. Renewal.

The meaning of our name

The name Lunaré carries this meaning. Luna represents the moon. Ré represents rebirth and renewal — the possibility of transforming what already exists, and giving surplus fabrics, vintage textiles, traditions and stories a new life.

Long before Lunaré had a name, I was drawn to colour, embroidery, beautiful fabrics and long, flowing dresses. As a little girl, I often felt there were not enough occasions to wear the clothes I dreamed of. But beauty never felt like something that should be saved for special moments. It felt like a language — a way of expressing who we are.

A deeper femininity

Through my own journey, I began to embrace an even deeper femininity within myself, and a more loving relationship with my body. Not femininity as something fragile, but as something powerful, intuitive, sensual and free.

Lunaré is an extension of that awakening. It is an invitation to wear clothing that does not simply cover the body, but celebrates it — clothing that allows us to feel beautiful, present and fully ourselves.

Inspired by the Moon. Guided by Nature. Made by Hand.

With gratitude,
Lorene Guntveit
Founder & Creative Director, Lunaré